If you’re a startup owner, you may be wondering, “How do I actually get people to notice my business?” You’ve got a great product or service, but the truth is, no one cares until you tell them why they should. And not just tell them—show them, everywhere they are.
The 4 Core Outreach Methods
Warm Outreach: 1-to-1
This is reaching out personally to people you already know or who already know your business. Think of existing contacts, past customers, or even your friends and family.
Example: Send personalized messages to your network.
Framework:
- Start with a compliment or connection.
“Hi Sarah, I loved seeing your new bakery open—it’s amazing!” - Share what you’re doing.
“I’ve just launched a service that helps small businesses build beautiful websites.” - Make a clear ask or offer value.
“Would you be open to chatting about how I can help your bakery attract more customers online?”
Why it works: People are more likely to trust you because they already know you.
Cold Outreach: 1-to-1
Don’t be afraid to connect with strangers who might benefit from your product. This could be via email, DMs, or even in-person networking.
Example: DM a local business that fits your ideal customer profile.
Framework:
Lead with curiosity or value.
“Hi, I noticed your car wash business doesn’t have an online booking system. Have you considered how it could save time for your customers?”
Introduce yourself and your offer.
“I run Web Architect, and we specialize in helping startups like yours set up easy, affordable online systems.”
Ask for a call or meeting.
“Would you be open to a quick 15-minute call to see if this could work for you?”
Cold Outreach: 1-to-1
Don’t be afraid to connect with strangers who might benefit from your product. This could be via email, DMs, or even in-person networking.
Example: DM a local business that fits your ideal customer profile.
Framework:
- Lead with curiosity or value.
“Hi, I noticed your car wash business doesn’t have an online booking system. Have you considered how it could save time for your customers?” - Introduce yourself and your offer.
“I run Web Architect, and we specialize in helping startups like yours set up easy, affordable online systems.” - Ask for a call or meeting.
“Would you be open to a quick 15-minute call to see if this could work for you?”
Why it works: It’s direct, personalized, and you’re solving a problem they might not even know they have.
Cold Outreach: 1-to-Many
Reach broader audiences with ads, webinars, or value-packed content on social media platforms where your ideal customers spend time.
Example: Run a R1000 Facebook ad campaign targeting startups in your area.
Framework:
- Create a compelling ad.
“Struggling to get your startup noticed? Learn the 3 steps to getting clients online without spending a fortune. [Click to learn more!]” - Link to valuable content.
Drive traffic to a free webinar, guide, or consultation offer.
Why it works: You cast a wider net and let the numbers work in your favour.
The Key to Success: Consistency and Iteration
Don’t overthink it. Pick one warm and one cold strategy to start with, and focus on doing them consistently.
Outreach isn’t about luck; it’s about showing up in the right places with the right message. And when you’re ready to scale, Web Architect can help you craft an online presence that makes all your efforts even more effective.
Ready to take the leap? Start with one of these methods today and watch your startup grow.
Final Thought: Don’t Wait. Just Start.
If you’ve been holding back on marketing because it feels overwhelming or expensive, remember this: You can’t grow a business no one knows about.
Start small. Focus on one platform. Be consistent.
And when you’re ready to take things to the next level, Web Architect is here to help.
Let’s talk about how we can create a stunning online presence for your business. Visit www.webarchitect.co.za to book a free consultation today!
